ATTENTION All contractors, roofers, remodelers, builders and tradespersons!

The Quickest Way to Go
as a Contractor, Is
Marking Your Work Up

Use this Powerful and Simple Method to Calculating
Your Money-Making Markup!!!

Please answer the following:

ThinkingAre you sick & tired of leaving money on the table?
Do you feel like you should be earning more?
Are you struggling to make ends meet?
Are insufficient margins killing your bottom-line?
Are you working hard, long hours and still not making any money?
Are you marking up your work with a markup rate you heard about?

If you answered “yes” to any or all of the above questions, I’ve got some good news for you.

Your Construction Business Is About to Take a Turn
for the Better . . .

Believe it or not, the majority of contractors are using bogus numbers to markup their work. In fact, 9 out of 10 are using markup rates they heard about or read somewhere by someone unknown.

This is the quickest and . . . surest way to go out of business!

Let me explain.

Any markup number MUST be developed to cover the following make it or break it factors:

square A margin sufficient to cover your overhead
square A margin sufficient to cover your owner’s salary
square A margin sufficient to produce a profit

Leave one of these factors out of the equation, and YOU lose money!

The biggest ball-busting mistake you can make is giving the work away for nothing. The only person who wins is the owner!

Yet …

It happens every day by unsuspecting contractors who have failed to learn how to calculate their proper markup and end up giving their work away.

The good news is that there is an ingenious and little-known method to properly calculating your money-making markup. In fact, it’s a deceptively simple one. And still, no one knows it!

If you continue reading, I’ll reveal how you can capture it for yourself and start earning what you’re really worth as a contractor and generate …

Big Results, Almost Overnight!

My name is Henry Goudreau. Like you, I am a contractor. I started my construction business back in the seventies. As a matter of fact, I started it in the front seat of a blue Ford F-150 pickup truck.

Man, do I remember those days. I was full of piss and vinegar, thinking I was going to make millions as a contractor. Within six months my accountant was telling me I was going bankrupt!

Ooops! I made the BIG mistake. I allowed my ego to get in my way. You see, I thought I knew how to do it. The truth is, with two college degrees, I didn’t. I had fallen prey to the trap of ‘thinking I knew.’ I quickly realized my lack of knowledge was my true enemy.

That is when I decided to make a major mindset change. No more giving the work away, dropping my price just to get a job . . . the price that . . . left me struggling to pay off the bills. I had to make certain I covered all my bases. I needed an accurate markup that would do that for me.

You’ve Got to Cover All the Bases … or Go Hungry

Your markup is just like a great recipe for making this really wholesome, delicious bread. It all comes together as a yummy loaf of homemade bread, provided you have correctly measured and used all the proper ingredients . . . in the correct order!

Leave one thing out, and it will never work properly!

Now the truth is, I couldn’t put my hands on really good information that clearly detailed how to do it. As a matter of fact, even today, you can spend $120 for a book that misses the mark by a HUGE margin of error. So, don’t waste your money buying it! I don’t need someone to say that I should markup my work, this or that. I need to know MY right markup. That is the markup that covers all my bases and MAKES ME Money!


book“AT LAST!”
A Simple and Easy Way to
Accurately Calculate Your
Markup … A Little Known
No One Else Will Ever
Tell You About!


“I never made so much profit as I did when I started using your process. It really works!”
Ray Pitman
Pitman Electric

Here is the main problem we all start out with.

You’ve always been led to believe that your construction skills were everything. Build it and they will buy it. People will be throwing money at you, begging you to build their homes, factories or whatever. And … those with the best construction skills will make the most money.

However, is this how it works in the real world of business? Of course not! You’ve got bills to pay, expenses to cover; you have to make a reasonable wage for yourself, and then, in order to grow your business and make it all worthwhile. You've got to make a decent profit.

The truth is …

No matter how good of a contractor, estimator, craftsman or whatever you are. If you don’t markup up your work properly, you won’t make a dime!

“This one effective method – that took me no time to apply – reaped me an immediate reward of $10,000 and it is still working for me today. It also helped me to clearly markup my change order work in order to avoid the deadly “markup slippage.”
John Kurtz
Kur-Star, Inc.

That was the first thing I realized when I started searching for the answer to developing the correct markup rate. I was frustrated and annoyed by the fact that I couldn’t get good information, so … I started developing the process myself.

It was then that I realized what linked it all together. Poing! Like a ping-pong ball hitting me on the side of the head. This is what makes it work!

From there, I developed the “Reverse Equilibrium Budget.” The result was amazing. I started making money, had better control over my business and was able to make it grow. It grew so much, in fact; I was listed as one of ENR’s Top 400 American Contractors!

All because I started using the correct markup based on a sound financial strategy, I grew my construction business and sold it at the age of 42!

How is this important to the success of your construction business? Starting right now you can too! You can STOP giving your work away for nothing and start making more money with my e-book: “How to Calculate Your Money-Making Profit!”

Buy it now

Here is what you get!

checkmark Everything you need to know to quickly and accurately calculate your markup.

checkmark The single most important element you need to know in calculating your markup!

checkmark What you need to know about sales. You’ll kick yourself for not knowing this sooner.

checkmark A simple and foolproof way to project your future needs … this really works!

checkmark Understanding your “Risk Factor.” Most contractors have no clue what this is.

checkmark The “missing” element in accurately tracking and monitoring your plan.

checkmark How not to get caught short! This will reveal how much money you need to operate.

checkmark How to design, set and track an effective budget. Remove the uncertainty from your business!

checkmark Learn the ingenious technique I call “Reverse Equilibrium.”

Plus a whole lot more!

bookStop Spinning Your Wheels – Stop Giving Work Away. Discover the Amazing Simple Method to Determining YOUR Money-Making Markup!

Over 10,000 Copies SOLD!

This powerful resource comes in Adobe Acrobat PDF format. If you do not have Acrobat Reader installed in your computer, you can get a FREE download by clicking here! Like all digital downloadable products, no refund or credits will be allowed.

The important point is this: This is an effective, simple, and easy-to-use process to show you how to determine a markup that covers your expenses; it provides you with a salary and makes you a profit. No guess work, no “so-called” magic numbers.

The secret is in the “Reverse Equilibrium Budget.” This clearly shows you how to properly mark up your work to cover all your bases. It is the shortcut to making more money!

And … the “Reverse Equilibrium Budget” works well for all size and types of contractors. Even for startups. It will even show contractors who are in financial trouble what steps they need to take to turn around a floundering business.

Buy it now

What is the investment?

You’ve most likely already figured out that what you’re presently doing is all wrong. You have a very good idea that you need to do something and probably extremely quickly. I suspect you’re already figured out that this invaluable resource will pay you back in multiples. Besides what is your alternative? Continue to leave money on the table? Throwing it away? I hardly think so.

The investment is only $67! A paltry sum I know, but I’m here to help you. So, I’m adding a couple of bonuses to make purchasing it worthwhile.

Here are the bonuses:

Bonus #1: The Equilibrium Spreadsheet

Even with all the detailed information you get in the book, I’m handing over to you a copy of my “Equilibrium Budget” in Microsoft Excel format. Why? Because I want to make sure you get the maximum out of his investment.

Bonus #2: The Equilibrium Spreadsheet “How to” video.

With this bonus, you’ll be able to sit back and learn how to use the spreadsheet. This simplifies the entire process even greater!

Bonus #3: My Special report- “Seven Ways to Kill Your Construction Business Overnight!”

This special report reveals the murderous mistakes contractors make with their businesses. However, don’t worry; now you’ll know exactly what they are and how to avoid them like the plague!

Bonus #4: My “Reality Check-In” Tabulation Sheet

This is a great tool to get you started. I’ll show you in detail in the book how to take a hard, earth-shattering look at what you’ve been doing to date. A real wakeup call!

On its own, the book “How to Calculate Your Money-Making Markup!” is a truly mind-opening and valuable business-building tool. However, add the bonuses and you’ve got the power of a laser focused smart bomb!

bookYou Don’t Have to Stumble Around In the Dark Anymore – Lost – Searching - Trying to Find the Answer. This Powerful Resource Breaks It Down Into a Simple, 1-2-3, Step-by-Step, Easy-to-Follow Format!

Over 10,000 Copies SOLD!

Are you ready to take control of your business? Isn’t it about time you started earning what you’re really worth? It will never on its own. You need to take charge of your business and order this book is your first step to accomplishing just that!

If You Take ONE Thing Away From Reading This Page Today – Let This
Be the Lesson …

Without the correct markup that works for you and covers all of your margins, it is IMPOSSIBLE to make money with your construction business!

Don’t wait. Order right now and get started!

Buy it now

Start reaping the bottom-line results you’ve been searching for with this valuable resource. Order today!

Don’t Wait! Don’t Procrastinate! Don’t Leave Anymore of Your Hard-Earned Money on the Table! Order Today!!!



Construction Business Coach